Franchise AT The Fishery

Open your own The fishery

Interested in learning more about opening your own The Fishery?
Then you have come to the right place!

We currently have several thriving restaurants in the Stockholm area and now we are working to expand into other cities in Sweden, as well as into Europe. We are looking for driven franchisees who want to be part of our proven concept and open their own The Fishery restaurant with us.

The benefits of becoming a franchisee with us are many. As a franchisee of The Fishery you will be able to take advantage of our knowledge and support and be a part of our strong concept and skip starting from scratch with a completely untested idea. We have built The Fishery from idea to reality and are always working to actively develop it. We are there with you. We pride ourselves on our training and support systems. We offer everything from hands-on practical and theoretical training, financing solutions, logistics, finance, marketing, business systems and more! We stand for full support and we are always just a phone call away. You will also be able to share experiences with our other successful franchisees and you can exchange knowledge about anything that has to do with your restaurant and everything that is required for your particular unit to be successful. Another important feature is that you also will benefit from the economies of scale that arise through our negotiation and coordination; eg volume purchasing, insurance, administration and marketing. All the while, you can maintain a personal and individual restaurant feeling that is so important.


Become a franchisee with us!

The Fishery’s franchise concept is a combination of a proven business model and a personally tailored franchise model. Our concept is fast casual and our offerings are modern, perfectly cooked, innovative and nicely packaged food from the sea. Our dishes are quick to prepare (2-3 minutes tops!) and as easy to take with you as they are to eat on site. We have developed an efficient system so that all tasks are easy for a minimal staff to handle, even during peak hours.

For beverages, we focus on sparkling wines such as Champagne, Prosecco and Cava at very good prices.

Our brand is based on a sustainable and fantastically delicious menu as well as great hospitality. It’s both of these traits that truly set us apart from our peers, especially in our price category.

A franchise is based on a collaboration between two entrepreneurs. The franchisor owns the brand and the business idea, while you as a franchisee rent the right to run your own business under the brand and manage it according to set goals and conditions.
A franchise of The Fishery is based on three parts:
1) A popular concept and strong brand that attracts customers, builds trust, builds loyalty and strengthens marketing.
2) A tailored business system to help the franchisee (no matter what level of restaurant experience they have) to be efficient in establishing his company, preparing the products and serving exactly what customers expect from The Fishery.
3) We offer strong support which is based on experience and knowledge. This helps you, as a franchisee, to develop your business into a functioning and profitable company. We have a thorough hands-on training program to get you confident and ready in minimal time. Our extensive support can be in the form of financing solutions, training, marketing, personnel, finances and on-site support. We are dedicated to making you as successful as possible.


What does the cooperation between franchisees and franchisors look like?

Each The Fishery restaurant is based on everyone following the same worked out concept and business system. This ensures, among other things, that the quality, the level of service, the prices and the premises maintain the same high standard everywhere. All restaurants must have the same standard and goals for us to be able to develop together. Therefore, as a franchisor together with the franchisee, we follow up and measure the development of your company in several ways.

How much investment is required to start a restaurant?

First and foremost, the business must be conducted as a limited company. The franchisee is responsible for construction costs and the purchase of furniture and equipment. The Fishery helps you design and draw up the restaurant. The size of the investment depends, among other things, on the premises themselves and in some cases the building costs are even paid in full or in part by the property owner. The fee for the franchisee consists of a signing fee and a monthly percentage of sales that also includes the marketing costs. We are happy to help with financing solutions.

What qualities and prior knowledge should I have if I want to start a The Fishery restaurant?

You do not need to have previous experience in the restaurant industry or in business to start your own The Fishery. We teach you everything you need to know in order to succeed. However, you must be service-minded, positive, willing to work, like The Fishery’s concept, be proactive, solution-oriented and have the will to learn our way of working. The most important thing is a great interest and to believe in what we do together.

How do I learn the job?

To begin with, you will work a few weeks at an existing The Fishery to learn the job. Your employees will also undergo training. We help you with experienced staff during start-up so that everything is in place before you and your staff take over. For the rest of the time, you will receive continuous support to help you sharpen and develop your team and your company.

Who chooses the premises?

Either you have found a good place or we have found a suitable place and are looking for someone who wants to run it. In any case, we want premises in “A locations” where we have as large a customer base of potential guests as possible and preferably in a well-visible street location, a good location in a food court or in a shopping center.

Can I decorate the restaurant on my own?

We follow a clear concept but we can always make small adjustments to your wishes. We are happy to help with contact to craftsmen who have previously built The Fishery restaurants for a more cost-effective construction. Of course, together we must ensure that the restaurant is adapted to the special conditions and opportunities that apply in your particular space. The restaurant must be designed to match the concept and comply with government laws and regulations.

What else should I think about?

It’s a tough job, but incredibly fun and rewarding. You must be prepared to work more than a regular job, at least for the first year. But all the time you invest will benefit yourself. A strong owner contributes to more customers and builds value in the restaurant that you can get out when and if you sell it at some point in the future. When everything is in place and rolling, it is worth all the effort and all the working hours.

Do you want to become a franchisee with us?

Our exciting expansion continues and we hope you want to become one of our new franchisees. We are looking for driven franchisees to open new restaurants in Sweden and Europe.

We are looking for franchisees in 
Sweden: Helsingborg, Gothenburg,
Jönköping, Linköping, Malmö, Uppsala, Umeå, Västerås, Eskilstuna and Örebro

Europe: Germany, Great Britain, Denmark and the Netherlands.